The team is joined by GuestKats Mirko Brüß, Rosie Burbidge, Nedim Malovic, Frantzeska Papadopolou, Mathilde Pavis, and Eibhlin Vardy
InternKats: Rose Hughes, Ieva Giedrimaite, and Cecilia Sbrolli
SpecialKats: Verónica Rodríguez Arguijo (TechieKat), Hayleigh Bosher (Book Review Editor), and Tian Lu (Asia Correspondent).

Wednesday, 29 September 2004


The Scotsman reports that, after widespread public protest, the Little Chef chain of restaurants has abandoned plans to replace the portly chef who appears in its logo with a slim and trim version (see The IPKat, 17 Aug 2004).

The IPKat is a bit suspicious of all these plans to change logos which end up being scrapped. His cynical side wonders whether such plans are just designed to focus the public’s attention on brands which are past their prime so that consumers will realise that, although they do not purchase or use these brands very often, they are in fact national institutions that would be missed if they were gone.

More national institutions here, here and here


swade said...

Is the IPKat suggesting it's all a cunning plan? I suspect the Kat may be right. PR and publicity people are paid to create news stories promoting their clients' brands (nothing new there, then) and the phoney "all change at [brand name]" is one way of creating "news" without any actual "change" or the costs involved. Cynical, Me?ow...
This old Tomcat has learned over the decades to treat all, and I mean ALL, news stories, whatever their alleged source, with a large dose of salted catmeat.

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